Content Marketing Portfolio
Reports and Webpage Copy
ESG and CSR Reporting
Co-led and wrote Workday’s Global Impact Report for 2019 and 2021, which included project management, content creation and copywriting, creative direction, marketing strategy and campaign, executive communications, social media, and internal comms.
Webpage Copy (Workday)
Led the project development, navigation redesign, and content creation for Workday’s corporate responsibility webpages (9 in total). Led and created content for accompanying marketing campaing to announce redesign.
Webpage Copy (BetterUp)
With the launch of our new product called BetterUp Connect, led brand copywriting for the webpage, social media copy, and created executive communications copy.
Ghostwriting and Executive Communications
CEO, COO, and Co-CEO Executive Communications
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As part of Workday’s Global Impact Report, I wrote the introductory letter from our co-CEOs. Read more.
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With the launch of BetterUp Connect, I wrote the CEO’s announcement alongside promoting a blog from Josh Bersin. Read more.
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Crafted the announcement message for BetterUp CEO to launch a new category in the market. Read more.
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Crafted a message for BetterUp’s COO reflecting on key takeaways from a large-scale event. Read more.
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Crafted announcement message for the launch of a new BetterUp experience in Microsoft Viva. Read more.
Other C-level and Executive Communications
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With new Microsoft Viva integration, crafted the message for several executives, including the CBO. Read more.
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Wrote various posts (including for CTO) to help promote exec-level registration for BetterUp event. Read more.
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Wrote the 2021 Global Impact Report announcement blog, along with accompanying internal and social comms. Read more.
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Crafted the blog announcing Workday’s goal of reaching net-zero carbon emissions (alongside video script, internal comms, and social posts). Read more.
Videos
Supporting an equitable economic recovery
Wrote the script, papercut the transcripts, provided creative direction, and led the accompanying marketing campaign to launch this story and video, including blog and social posts.
Workforce Week at Workday
Gathered interviews all over the globe and served as creative director and producer, wrote the script and talking points, papercut the transcripts, and led the accompanying marketing campaign to launch this story and video (including blog, social, and executive posts).
Wellbeing at Workday
Gathered all interviews, served as creative director and producer, wrote the script and talking points, papercut the transcripts, and led the accompanying marketing campaign to launch this story and video (including blog, social, and executive posts).
